The following press release was sent to us recently. It claims that Movidmu Productions won an award for Best of Mill Valley (never mind that we haven’t been in Mill Valley for a year). Who is Movidmu you ask? That was the name that Rob and I originally bestowed on IMA. We were purely a creative agency back then and it was short for MOVies IDeas and MUsic. Trouble was, nobody could pronounce it. I think it lasted for a month or two (long enough for us to buy business cards-whoops).
Anyway, that’s not the point. The point is that we won an award! Whoo-hoo! All we have to do is pay $150 and we get the beautiful crystal trophy pictured below. $150 for credibility? Not too shabby.
I’m not a fan of awards. Whether they be Best of, Tellys (another pay for play favorite of which we’ve won/payed for 2), Cleos, Tony’s, Grammys, Oscars…you name it. It’s all pure marketing and has little to do with merit. Which in and of itself is OK but some people really get caught up in “award winning…” which doesn’t help much when they go out of business.
How about we give credit to companies that provide a valuable service to their clients, act ethically and provide a great place for people to work (or work from home). Where’s the award for that?
Press Release
FOR IMMEDIATE RELEASE
Movidmu Productions Receives 2009 Best of Mill Valley Award
U.S. Commerce Association’s Award Plaque Honors the Achievement
WASHINGTON D.C., June 8, 2009 — Movidmu Productions has been selected for the 2009 Best of Mill Valley Award in the Audio-Visual Production Service category by the U.S. Commerce Association (USCA).
The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org
