1. Low-cost, high-speed Internet connections are available almost anywhere these days. And, with the influx of portable, Internet-ready devices (cell phones, iPods, laptops, etc.) capable of streaming online video content, viewers will soon be able to access video from virtually every corner of the world. 2. Powerful Sales Tool according to comScore, the number of [...]
Your Website Is Now a Living Thing
Lee Odden writes, “For many, the creation of a web site is a one time event with minimal updates. Marketing budgets are tight and companies are frugal.” I run across this all of the time. New clients don’t yet understand that the way they built their first website back in 1998 is not the way [...]
We Won An Award for a Company That Doesn’t Exist Any longer
The following press release was sent to us recently. It claims that Movidmu Productions won an award for Best of Mill Valley (never mind that we haven’t been in Mill Valley for a year). Who is Movidmu you ask? That was the name that Rob and I originally bestowed on IMA. We were purely a [...]
Why at this point I choose Small business
Why it's a good idea to sell to lots of little guys instead of one big guys This is a great post from 37 Signals. Short, sweet and, in my opinion, a concept that a lot of business owners don't want to accept. I have met a lot of people over the last 5 years that [...]
Simple Idea, Perfect Execution
Birds on the Wires from Jarbas Agnelli on Vimeo. Here is the inspiration: Reading a newspaper, I saw a picture of birds on the electric wires. I cut out the photo and decided to make a song, using the exact location of the birds as notes (no Photoshop edit). I knew it wasn't the most [...]
iPhone 3GS for Video Production? Say it Ain’t So.
Things have changes dramatically in the online video world since we started back in 2004. That was a year before YouTube, before the Flip camera and 5 years before the iPhone 3GS. In those 5 years we saw huge changes in creating video content. We used to create less expensive videos when we started out [...]
You Aren’t Crazy, You’re Just an Entrepreneur
Recently I had the unique opportunity to reflect on being an entrepreneur. I had the option to go in another direction. I was given an out from the daily stresses, pains and headaches of owning your own business. But when push came to shove (and this is part of a larger, more complicated story) I [...]
How to use the downturn to your advantage with paid search
Here is a great article about how to maximize your market share in the current crises. The article leads off with a very simple and direct idea- “As the world teeters on the brink of financial collapse, the smartest thing you can do is increase your spending in paid search. Now.” Paid search is one [...]
Man on Wire (What Is Your Dream?)
This film is an amazing story of a man with a dream. As with all dreams, his does not come easily. But he persists, leveling all obstructions, to arrive at his goal. When he arrives there is an extraordinary look that comes across his face. It looks like he has touched God. Man on Wire [...]
Sometimes you don’t feel creative V.1
Slogging through emails, keeping clients happy and watching cash flow does not lead to bursts of creative inspiration. Nevertheless, IMA is a creative company founded by two creative people who want to do great work. So what do I do when the spark is gone but a creative project needs to get done? Or worse, [...]
