This is fascinating (so much so that I think it has already made the rounds online but it deserves a 2nd run).
Culture
We try to have a good time when we are on video shoots. We think it is important for the client, the crew and the talent to enjoy the process. If you’ve ever been on a production you know they can get a little tedious and sometimes you need to let loose. On this occassion, [...]
Be Undeniably Good
Steve Martin on Charlie Rose a few days ago. At the very end, he gave his advice to someone who’s trying to make it in any field: “Be undeniably good.” Gotta love that.
Spare the Air
Here is our recently completed Spare the Air spot for the Bay Area Air Quality Management District. We completed this job in a record two weeks (8 to 10 is normal). Thanks to everyone involved, especially the good people at BAAQMD, Allison PR, B Street Media and Rough House.
Firestore Case Study
Check out this new case study we did for Focus Enhancements. If you’re interested you can read the rest here. I have been editing video tape for twenty years now (which is crazy to me). In the last year hard disk recorders have almost completely replaced tape in our workflow. IN ONE YEAR! Again, crazy. [...]
Fear of Failure
We had a board meeting a few weeks ago to discuss where IMA is headed. Lots of great ideas went around the table and our board members had amazing input, as usual. One thing Joan said at the end that hit a nerve is, “no one knows anything.” I thought that was great. It is [...]
